Utilizing the advantages of high resolution and wide viewing angle for advertising and sales promotion
JOLED Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director and President: Tadashi Ishibashi), an OLED expert and manufacturer of 4K OLED by printing technology, started testing digital signage using its OLED displays in cooperation with JR East Retail Net Co., Ltd. (headquartered in Shinjuku-ku, Tokyo; President and Representative Director: Makoto Takahashi) at the NewDays stores of JR Ichigaya Station and other stations starting from Sunday, November 1, 2020. Through this initiative, JOLED will demonstrate the usefulness of in-store digital signage using JOLED’s medium-sized and high-resolution OLED displays, aiming to expand applications for various uses of signage.
In-store digital signage is rapidly becoming popular as a new customer communication platform that replaces posters and POPs. Currently, liquid crystal displays are mainly used for digital signage with close viewing distance for indoor use. By taking advantage of the merits of OLED displays, such as high resolution, color reproducibility, wide viewing angle, thinness, and light weight, you can expect an effect such as richer and more vivid product advertisements, easier viewing of promotional information from any angle, and elimination of constraints for installation space.
The OLED digital signage test will be conducted from Sunday, November 1, 2020 to Sunday, January 31, 2021 at a total of three stores* of NewDays in JR Ichigaya Station, Sendagaya Station, and Nishi-Ogikubo Station. The OLED digital signage is installed at store entrances, at the top of beverage and alcohol display shelves, or behind cash registers, and projects content such as product PR, campaign information, and video advertisements.
*Implementing stores (Scheduled): NewDays Ichigaya, NewDays Sendagaya, and NewDays Nishi-Ogikubo
About JR East Retail Net Co., Ltd.
JR East Retail Net Co., Ltd. operates convenience stores “NewDays” and “NewDays KIOSK” located in Ekinaka in the JR East area. It also operates “HANAGATAYA”, which sells souvenirs and boxed meals, a bookstore “BOOK COMPASS”, “Eki RESQ” which sells pharmaceuticals, and other specialty stores such as those selling sweets and general merchandise. It also operates the Ekinaka shopping complex “ecute” and “ecute EDITION”, which provides various conveniences for customers commuting to work and to school, or traveling.
JOLED Inc. conducts research, development, manufacturing, and sales activities for OLED displays, their parts, materials, manufacturing equipment, and associated products. JOLED is the only company in the world that commercially produces 4K OLED displays by innovative printing method (as of October 2020, based on JOLED’s research).
JOLED was founded in January 2015, combining the OLED display development divisions of Sony Corporation and Panasonic Corporation, with the goal of accelerating mass production development and commercialization of OLED displays. In 2017, JOLED began shipment of its first product, the 22-inch 4K OLED display. Currently products are being shipped for medical monitor use, for professional monitor use, and so on. In November 2019, JOLED started operation of the world’s first mass production line in Nomi city, aiming to commence mass production in 2020.
About Printed OLED Displays
OLED is a self-illuminating device that delivers superb picture quality with high contrast, high color reproducibility, and fast response rate. It also combines advantages such as an ultra-thin profile, light weight, and flexibility. Owing to these characteristics, OLED is gaining attention as a next-generation display that will create new applications in a wide range of fields.
The printing method, which is one of the production methods for OLED display, applies and forms OLED materials by printing. With its simple production processes and the flexibility to cope with diverse screen sizes, the technology is expected to represent a major innovation in OLED display production. JOLED specializes in research and development of the printing method and was the first to achieve practical use ahead of other companies in 2017.