JOLED concludes a partnership agreement with the professional esports team Burning Core

JOLED Inc. (headquartered in Chiyoda-ku, Tokyo; Representative Director & President: Tadashi Ishibashi), which develops, manufactures, and sells organic light-emitting diode (OLED) displays, has concluded a partnership agreement with the professional esports team Burning Core. By joining with Burning Core, JOLED aims to contribute to the progress of esports through pursuit of visual expression to communicate the worldview of esports in even more enriching ways.

Esports, which stands for “electronic sports,” refers to sports competitions using computer games and video games. The size of the esports market in 2018 is said to have grown to USD900 million, with a fan base of 380 million people. *1 As esports attracts increasing attention in Japan as well, the Japan League of “League of Legends”, said to be the most famous game in the esports market, was established in 2016. Burning Core, a professional gaming team competing in Summer Split 2018 of the “League of Legends Japan League (LJL)”, shows great promise for the future.

JOLED has long considered esports to be an application that promises to demonstrate the advantages of OLED displays; a self-illuminating devices that deliver superb picture quality with high contrast, high color reproducibility, and a fast response rate. Using its proprietary RGB printing technology, JOLED manufactures medium-sized OLED displays that had been considered a difficult challenge to produce using conventional vapor deposition techniques. It ships these units for use in high-end monitors and other products. Through this partnership, JOLED will work together with Burning Core to develop OLED displays optimal for esports use, through activities including having team members test monitors and exchange of opinions on visual expression that draws out the appeal of the games.

Representative Director Yamamoto of Burning Core Co., Ltd. says of this agreement, “Burning Core’s vision is to grow “League of Legends” and esports in Japan, and we are looking forward to working on development of OLED displays that will have the potential to draw out the appeal of the game even more.”

JOLED Senior Corporate Officer & Chief Technology Officer Hiroyoshi Takezawa says, “We are greatly honored to have the opportunity to join with Burning Core in helping to advance esports through OLED development.”

JOLED will continue striving toward becoming the leading company in the OLED display field to realize its mission of developing the most advanced devices to achieve a world full of excitement and emotion.

About Burning Core

Burning Core’s vision is to grow “League of Legends” and esports in Japan. To stimulate the professional gaming scene as a team that can succeed not only in Japan but around the world, team members live together in a Gaming House where they train every day. Burning Core aims to be a team of players who can be respected role models for the public, not only through their game skills but through their teamwork and in their everyday lives as well.


JOLED Inc. is headquartered in Tokyo and uses its Ishikawa, Kyoto, and Atsugi Technology Development Centers as bases to conduct research, development, manufacturing, and sales activities for OLED displays, their parts, materials, manufacturing equipment, and associated products. JOLED was founded in January 2015, combining the OLED display development divisions of Sony Corporation and Panasonic Corporation, with the goal of accelerating mass production development and commercialization of OLED displays.
In 2016, the company started up a pilot line (substrate size: G4.5), establishing a mass production technology and improving productivity. Later, in December 2017, JOLED began shipment of its first product, the 21.6-inch 4K OLED display. To further expand the business, in July 2018, JOLED established Nomi site in Nomi city, Ishikawa prefecture. Now the company started establishing the world’s first mass production line for printed OLED, aiming to commence production in 2020.

About printed OLED displays

Characterized by their simple structure, ultra-thin profile, and light weight, OLEDs are gaining attention as next-generation displays that can deliver superb picture quality.
The printing method, which is one of the methods for manufacturing OLED displays, is a technology in which OLED materials are applied to the substrate through a printing technique to form an electroluminescent (EL) layer. Due to the simplicity of the production process, it is expected that this technology will be easily adaptable to OLED production in various screen sizes. JOLED plans to popularize its printed OLED displays in the medium-sized OLED market in which the current mainstream chemical vapor deposition method is considered difficult to use.

*1 2018 Global Esports Market Report

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